LOFT SESSIONS "Friction"

By The Lytics

2016 is a long time from those formative years writing raps in a Winnipeg basement and after years of chasing a dream of making music a profession, this group of young emcees seem to be turning the corner on making their dream a reality. Two recordings, three nominations (WCMAs) and several international and cross Canadian tours later, the group is ready to release their third studio album, starting with Hold On, their newly recorded EP, as lead up to be released this April 2016. 2016 will see releases for lead single "Friction", as well as showcases at SXSW, CMJ and two European tours with performances at many of Europe’s premiere music festivals in preparation for the September release of The Lytics’ third studio album. 

Loft Sessions is a series of live music videos presented by Manitoba Music featuring new music from Manitoba artists and filmed in locations throughout Winnipeg's historic Exchange District. See all the videos at manitobamusic.com/loftsessions

Executive Producer: Manitoba Music
Producer/Director: Chris Gaudry
Associate Producer: Anthony Augustine
Audio Engineer/Mixer: Cam Loeppky
Steadicam/D.O.P.: Keith Eidse
Production Assistant: Estuardo Escoto

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